Homeschool Webmasters

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How Adsense Makes Income

Posted by Ann Zeise on June 16, 2010

Here’s how the math works out:

For Each $100 of your earnings in Adsense for Content, Google’s Share made $47.05 thus the total spent by the advertiser was $147.05

For Each $100 of your earnings in Adsense for Search, Google’s Share made $96.08 thus the total spent by the advertiser was $196.08

Here is the mathematical formulas to find Google’s Cut and Advertiser’s spending:

Adsense for Content
Google’s Cut = Your Earnings x  8 / 17
Advertiser’s Spend = Your Earnings x 25 / 17

Adsense for Search
Google’s Cut = Your Earnings x  49 / 51
Advertiser’s Spend = Your Earnings x 100 / 51